Fairfield, N.J. – August 5, 2013 – Crispy Green, maker of the all-natural freeze-dried fruit snacks Crispy Fruit®, today announced Mark McHale has joined the company as its new National Sales Director.
“Mark comes to us with a great deal of experience in the produce business. We are thrilled to have him in this critical role,” says Angela Liu, Founder and President of Crispy Green. “Mark’s appointment is a clear indication of our commitment to continue growing our business through targeting the produce segment of the market.”
McHale is responsible for developing and implementing the company’s strategic sales plan, managing and directing its sales efforts, and building Crispy Green’s sales infrastructure throughout the country.
“I am very excited to join Crispy Green and to help propel the company to the next level,” says McHale. “Angela and the team have built a terrific company and created an outstanding product offering, both of which have a bright future that I’m looking forward to being an integral part of.”
McHale brings with him a proven track record of building profitable sales and marketing businesses. After 14 years representing the Mariani Dried Fruit Company in the Northeast, McHale joined Mann Packing in 2009 and spent the last four years playing a pivotal role in growing their business as Regional Sales Manager – East. He will be based out of the Crispy Green headquarters in Fairfield, N.J.
About Crispy Green
Crispy Green Inc. (www.crispygreen.com) is the maker of Crispy Green® Crispy Fruit
all-natural freeze-dried fruit snacks–“real fruit, real taste, nothing else!” The Crispy Green Crispy Fruit line of snacks are made of only the finest fruits available. A sophisticated freeze-drying process removes the water from fresh, sweet fruit, leaving behind the fruit’s true essence in a light and crispy texture that’s perfect for snacking. Crispy Fruit are a delicious, convenient way to add more fruit to your daily diet. The company was founded in 2004 with a vision to be the leading provider of high-quality natural food products desired by everyone who wants to live a healthy and better life.
Crispy Green’s Crispy Fruit products are available online and in stores such as Martin’s Food Markets, The Fresh Market, Harris Teeter, Giant Eagle Market District, Earth Fare and selected Whole Foods markets. To find a retailer in your area that carries Crispy Fruit products, go to www.crispygreen.com/where-to-buy.html. For more information, please visit www.crispygreen.com. For news updates, information and special offers, follow Crispy Green on Twitter @CrispyGreen and become a fan on Facebook at www.facebook.com/crispygreen.
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