PISCATAWAY, N.J. – Rutgers-IMG Sports Marketing, the exclusive media rights holder of Rutgers Athletics, today announced a new relationship between Rutgers Athletics and New Jersey-based Crispy Green, Inc., the leading freeze-dried fruit snack brand at retail in the U.S.
As an “Official Fueling Partner” of Rutgers Athletics, Crispy Green’s healthy fruit snacks are now available to Rutgers athletes, students and fans. The Fueling the Scarlet Knights program is dedicated to supporting the Rutgers Sports Nutrition staff in their nutritional services for student-athletes. Crispy Green will initially be merchandised in all concession stands and available to fans at the Rutgers Athletic Center (The RAC), including all Rutgers basketball and wrestling home games for the 2018-19 season. The program also delivers Crispy Green visibility on various other campus outlets and digital signage areas.
Crispy Green’s Chief Revenue Officer, Chris Faust, helped develop the strategic partnership and is thrilled to connect its brand with a first-class institution, directly reaching Rutgers athletes, students, fans and alumni. “Students represent the future and making the right healthy snack choices start with having the right healthy snack options available to them,” said Faust. “We’re looking forward to growing the partnership and confident the Rutgers-IMG Sports Marketing relationship will provide the model for other universities to follow.”
“Crispy Green is a great fit in our continuing effort to encourage healthy nutrition and lifestyle choices amongst the Rutgers Community,” said Rutgers IMG General Manager John Willi. “It’s a great, single-ingredient snack option for the games, on campus and at home.” Other wellness-related partnership efforts have included the R FIT fan health and wellness program and the new Horizon BCBSNJ Healthy Huddle concession stands at Rutgers football games.
About Crispy Green, Inc.
Founded in 2004 and headquartered in Fairfield, NJ, Crispy Green, Inc. is the number one freeze-dried fruit snack at retail in the U.S., according to the latest Nielsen research, ending 6/31/18. The company’s category-leading Crispy Fruit line of 100% pure, freeze-dried fruit is made from only the finest, non-GMO fruits available with no sugar added (*not a reduced calorie food). Crispy Green’s purpose is to provide the highest quality, natural food products and inspire others to live a healthy and better life.
Crispy Green’s Crispy Fruit can be found in many major grocery retailers nationwide as well as through Amazon. Crispy Green is a delicious, convenient way to add more fruit to your daily diet. For more information, visit www.CrispyGreen.com or our sister lifestyle site, www.SmartLifeBites.com. You can also receive regular news updates and special offers through Crispy Green’s social channels – Facebook, Twitter and Instagram.