#1 Freeze-Dried Fruit Snack Maker Celebrates 15 Years of Evolution

with Fun “What’s Your Flavor” Quiz and Special Promotion

Fairfield, N.J. – January 24, 2019 – The world is constantly changing; therefore, all brands evolve over time to meet the needs of today’s ever-changing customer demands. However, the best brands can enjoy healthy success by keeping one thing consistent–product quality.  

That’s why, after 15 years of providing quality freeze-dried fruit snacks, Crispy Green continues leading the category as the #1 freeze-dried fruit snack brand at retail in the U.S.* While we may have changed our look to stay current with the times, our product has remained the same –single ingredient, 100% real fruit snacks.    

“The Crispy Green brand was built on my vision to provide an authentic, healthy snack for busy, active consumers,” said Angela Liu, Founder & CEO of Crispy Green. “Over time, our packaging has evolved, yet our core values remain the same – our belief in providing high quality with real natural ingredient products for those who desire to live a healthier life has not changed.”  

The category of good-for-you snacks is growing rapidly in the recent years. We needed to stand out in the crowd with stronger packages that reflect our product quality and our values. “I couldn’t be prouder to see the evolution of our packaging in the past 15 years which marks the journey as we grow,” added Liu. 

As we are starting the New Year, Crispy Green is bringing a bright new “outlook” into the future.

 

The Crispy Green Difference

The Crispy Green brand uses food as a force for good to advance a healthy, active lifestyle for all. The company is based on three pillars which has enabled the company to stand apart from the rest.  

  • Quality

Quality you can taste and nutritional value you can trust. Snacks like a chip – only better!

  • Convenience

Convenience to add healthy fuel to your active lifestyle. The perfect grab-n-go nutrition that goes wherever you go!

  • Purpose

The customer is the central focus of all initiatives. Crispy Green likes to keep things moving forward, but will NEVER compromise our base promise–to provide the highest quality, natural food products, while inspiring others to live a healthy, adventurous and fulfilling life. 

 

“What’s Your Flavor” Quiz

To celebrate 15 years of success, we wanted to offer something fun for our fans. As a result, we developed a personality quiz called “What’s Your Flavor”?   

The quiz is short, fun and sure to provide some chuckles along the way. Participants will receive their very own ‘fruit flavor analysis.’  

Nothing scientific here, just a little comic relief to break up the day.  Not only will participants find out about what flavor he or she is, but they’ll also receive a special Amazon Promo Code to purchase their favorite flavor of Crispy Fruit Freeze-dried fruit snacks at a discounted price! To take the quiz, visit: https://crispygreen.com/whats-your-flavor/ 

The idea for the quiz was inspired by the beautiful new, brightly colored packaging Crispy Green recently launched.  This new design theme has been wildly received by both consumers and retailers. The company has been receiving significant praise and positive feedback on the design…with everyone seeming to have their favorite bag design. The quiz idea naturally developed as a way to fuel the excitement. 

“We’re excited to see how our fans react to this creative endeavor,” said Liu. “We have a very engaged and loyal fanbase who expects the Crispy Green team to keep the brand fresh and exciting…we hope this fuels their fun as much as our product fuels their healthy lifestyle!”

 

About Crispy Green, Inc.

Founded in 2004 and headquartered in Fairfield, NJ, Crispy Green, Inc. is the number one freeze-dried fruit snack at retail in the U.S., according to the latest Nielsen research, ending 6/31/18. The company’s category-leading Crispy Fruit line of 100% pure, freeze-dried fruit is made from only the finest, non-GMO fruits available with no sugar added (*not a reduced calorie food). Crispy Green’s purpose is to provide the highest quality, natural food products and inspire others to live a healthy and better life.

Crispy Green’s Crispy Fruit can be found in many major grocery retailers nationwide as well as through Amazon. Crispy Green is a delicious, convenient way to add more fruit to your daily diet. For more information, visit www.crispygreen.com or our sister lifestyle site, www.smartlifebites.com. You can also receive regular news updates and special offers through Crispy Green’s social channels – FacebookTwitter and Instagram.

Media Contact:

Cherie Boldt

(262) 623-0681

cherie@crispygreen.com

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