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‘Crispy Green Go’ Campaign Set to High Gear

Crispy Green’s Spring Campaign Emphasizes Getting Outdoors and Getting Active

Fairfield, NJ – April 15, 2021 – Springtime 2021 is a transitional time for our country as states begin to ease lockdowns and mask mandates. (The NYTimes is a great source for checking the status of all states, showing current business openings, stay-at-home advisories and mask mandates by state.)

As the country continues to open, most of the population is ready to GO!  It’s the perfect time to launch the Crispy Green Go campaign, promoting the positive benefits of getting outdoors and getting active; and fueling all of these activities with Crispy Fruit freeze-dried fruit snacks!

Crispy Green Go Campaign History

The Crispy Green brand was born out of Founder and CEO Angela Liu’s desire to provide healthy, clean and delicious snacks to people who wish to live a healthier lifestyle. Since 2004, the company has been selling its #1 freeze-dried fruit snack line, Crispy Fruit. The Crispy Green Go campaign amplifies this goal further by engaging with fans at many levels.

This is the third year of this annual campaign, and the Crispy Green team is very excited particularly after the challenges of last year. The campaign had to be postponed due to the Covid pandemic, and needless to say, had to be greatly modified to address the time. The campaign was temporarily named “Crispy Green Go…Gradually.” Angela Lui explains, “Although the campaign messaging and mood were altered to reflect the reality, the team was in full “GO” providing Crispy Fruit and PPE to the frontline workers and hospitals to keep our heroes nourished and safe. The hope is that this will soon be completely behind us as we enter this spring with cautious optimism and a refreshed enthusiasm for our customers to embrace getting outdoors and doing all of the things that had to be put on hold last year. Of course, we always encourage everyone to follow their state guidelines…so Crispy Green Go accordingly!” 

Crispy Green Go Campaign Highlights

One key component introduced last year was the first annual Crispy Green Design Scholarship Award offered to college students currently enrolled in a design program. This year, the scholarship award was doubled ($1,000) and offered nationally. Participating students were provided a hoodie template and the Crispy Green brand guide and encouraged to use their creativity to create an original design to fit the campaign. This year’s winner was Karen Hilsinger of Fairleigh Dickinson University. The picture below is of Karen in her prize-winning hoodie:

Her winning design was then applied to all Crispy Green Go materials, including this stylish active-wear hoodie, in-store signage and featured on www.crispygreen.com.  Super exciting this year is that Wellness Chef and Entrepreneur, Charles Chen got in on the action, providing an inspirational video and this awesome photo of him to give the campaign even more legs! ☺

https://crispygreen.com/wp-content/uploads/2021/03/Celebrity-Wellness-Chef-Charles-Chen-doin-the-Crispy-Green-Go.png

Last but not least, there’s an excellent Crispy Green Go giveaway being promoted through social media and participating retail stores where consumers can win one of these hoodies, a year’s supply of Crispy Fruit snacks and other great Crispy Green goodies.  Consumers will also be able to purchase these branded hoodies directly from the Crispy Green website at a future date.

Get Ready, Get Set, Crispy Green GO!!  

Using Food As A Force For Good™

Crispy Green uses food as a force for good by offering a variety of healthy, clean portable snacks of the highest quality for people who live an active lifestyle and seek brands that align with their values. Its consumer education website, SmartLifebites, offers tips and information on healthy lifestyle topics including fitness, nutrition, family, travel, and solutions to minimize food waste and help fight hunger.  

About Crispy Green, Inc.

People are seeking healthy, tasty snacks to fuel their active lifestyle. Crispy Green provides 100% pure fruit as a grab-n-go snack that satisfies without sacrificing taste, while adding more fruit to their diet.

Founded in 2004 and headquartered in Fairfield, NJ, Crispy Green, Inc. is the number one freeze-dried fruit snack in the U.S., according to the latest SPINS research, ending 6/30/20. The company’s category-leading Crispy Fruit line of 100% pure, freeze-dried fruit is made from only the finest, non-GMO fruits available with no sugar added (*not a reduced calorie food).

Crispy Green’s Crispy Fruit can be found in many major grocery retailers nationwide as well as through online e-tailers. For more information, visit www.CrispyGreen.com. For news updates and special offers, you can also follow Crispy Green on Facebook, Twitter and Instagram

____________________________________________________________________________

Media Contact: 

Cherie Boldt

(262) 623-0681

cherie@crispygreen.com

Share the LOVE this Valentine’s Day

FREE Downloadable & Printable Valentine’s Day Cards

If you’re looking for free, punny, and lovable Valentine’s Day cards to share with your loved ones this holiday season – we’ve got you covered! We are offering FREE downloadable and printable “Valentine’s Day” cards for you to send to your family, friends, besties, and of course, your valentine!

Click to download and print

Click to download and print

So, whether you have a significant other or simply just want to share the love with your close loved ones, these cards are easy to print and mail.

What’s YOUR Love Flavor Quiz

Curious to know your fruit flavor AND which love flavor pairs well with you? Take the What’s Your Love Flavor Quiz and have fun finding out which fruit flavor matches your innermost self. And by the way, if you’ve taken Crispy Green’s recent What’s Your Flavor Quiz, here’s a whole new spin. Upon completion, you’ll receive your fruit flavor analysis including the expanded love flavor breakdown. Plus, use promo code VDAY14 for 14% OFF your next Crispy Fruit purchase!

What’s Your Love Flavor?

When it comes to love, are you like an apple or more like a cantaloupe? Is your perfect match a strawberry or maybe a tangerine? Here’s where you can find out your love flavor…AND which love flavor pairs well with you! Take our new What’s Your Love Flavor Quiz and have fun finding out your inner fruit. And by the way, if you’ve taken the recent What’s Your Flavor Quiz, here’s a whole new spin. There are 9 questions, each with 8 possible answers—you can only choose one. Upon completion, you’ll receive your fruit flavor analysis including the expanded love flavor breakdown. Plus, use promo code VDAY14 for 14% OFF your next Crispy Fruit purchase!

(Disclaimer – There is no science involved here—it is purely a fun pop quiz to add some chuckles to your busy day. Crispy Green is not responsible for any love mishaps or broken hearts caused by taking these answers seriously!)

What’s Your Flavor?

If you were a fruit, would you be an apple or a mango… or perhaps a strawberry? Well, now you can find out by taking our fun “What’s Your Flavor” personality quiz! Not only will you find out what flavor you are, but you’ll also receive a 15% OFF promo code to use on our online shop! Take the quiz:

2/3rds of Moms have a Secret Snack Stash

February 23, 2018- Did you ever feel like your Mom was hiding all the really good snacks and treats in some hidden treasure trove? According to a new survey by Crispy Green, she was. Surprisingly, two-thirds of American moms have a secret snack supply that they keep hidden from the family.

Click here to read the full article on Yahoo!

Celebrating 10 Years of Healthy Snacks, Crispy Green to Exhibit at the 2014 PMA Fresh Summit in Anaheim

Crispy Green’s Entire Line of All-natural and Delicious Freeze Dried Fruit Snacks Will Be on Display at Booth #4659

FAIRFIELD, NJ – October 1, 2014 – Crispy Green®, the maker of Crispy Green premium Crispy Fruit freeze-dried fruit snacks, will be exhibiting at the annual PMA Fresh Summit in Anaheim, Calif., October 17-19 at booth #4659. We invite you to stop by and taste for yourself!

CEO Corner- August, 2014

Early this month, we celebrated Crispy Green’s 10th Anniversary. It’s hard to believe that it has IMG_7427been 10 years since Crispy Green was born in the basement of my house. What an amazing 10 years it has been!

I took a gamble 10 years ago on myself, and I’m glad that the gamble has paid off nicely as Crispy Green continues to grow. More importantly than the financial reward is how much I have learned from this experience. The personal growth and development during this past decade are immeasurable and priceless.

Award-Winning and Non-GMO Project Verified Crispy Green to Exhibit At the 2014 Summer Fancy Food Show

Crispy Green’s Entire Line of All-natural, Wholesome and Irresistible
Freeze-Dried Fruit Snacks Will Be On Display at Booth #871.

New York, NY – June 29, 2014 – Crispy Green®, maker of Crispy Fruit freeze-dried fruit snacks, and recipient of Clean Eating magazine’s CLEAN CHOICE Award, will be exhibiting at the 60th Summer Fancy Food Show in New York City, June 29-July 1, 2014 in booth #871. The Summer Fancy Food Show is the East Coast’s largest specialty food and beverage event, featuring the top companies from around the world.