Category: Press Releases

Crispy Green’s Eye-Popping, New Look

The Makers of Crispy Fruit Freeze-Dried Snacks
Launch Powerful New Brand and Packaging

Fairfield, NJ – June 5, 2018 – The leading freeze-dried fruit snack in the nation just got a new look, designed to get your attention and better reflect its wholesome, single ingredient – 100% fruit!  The bold brand color palette and added “focus on fruit” was a collaborative design effort by Crispy Green’s brand and packaging design firms, Fastlane Communications, LLC and Foerstel Design, LLC.

The brand makeover includes a new logo, logo icon, typography and photography treatments, primary and secondary color palette and supporting messaging platform to support its active, healthy lifestyle positioning.

Angela Liu, Founder, and CEO of Crispy Green stated, “As Crispy Green continues to lead in the freeze-dried fruit category, the timing was perfect for a brand upgrade.  We couldn’t be more pleased with the results of this major collaborative effort and are very eager to unveil it to the public!”

The new brand launch also includes a completely redesigned website www.crispygreen.com, by the Areli Group, LLC that is architected around 3 C’s – Commerce, Community, and Conversations.  Consumers will now be able to zero in on the information they seek – quickly and easily. For example, they’ll be able to find a store in their area that sells Crispy Fruit and instantly discover which items are in stock through the state-of-the-art store locator app powered by Destini. It also includes a Retailer Portal to support its various retail partners.

Crispy Green’s new packaging will be rolling out in stores throughout June and beyond as it replenishes orders in over 5000 retail stores that currently carry Crispy Green today.

The new branded “healthy living line-up” better reflects the product quality, taste and healthy energy vibe that has made the Crispy Green brand the #1 freeze-dried fruit snack in the U.S., according to six-month Nielsen data, ending 12/31/17.

To further amplify its brand evolution, Crispy Green continues to grow its targeted advertising, mobile and digital content marketing programs as well as its brand ambassador and influencer relationships, which are further enhanced through the company’s robust social media activities. This includes continual development and promotion of its consumer food trend, thought leadership and healthy lifestyle website, Smart Lifebites, which provides fun, nutrition and fitness tips, along with yummy recipes and other small “bites” of information viewers could use to make healthier choices.

All Crispy Fruit snacks are available in convenient, single-serving “grab & go” bags (MSRP: $1.49 each) or a “family” six-pack that includes six, single-serving bags (MSRP: $7.99). Each bag provides approximately one serving of fruit and 55 calories or less per bag. For more on Crispy Fruit and nutritional labeling information, visit www.crispygreen.com/products/apple.

About Crispy Green, Inc.

Founded in 2004 and headquartered in Fairfield, NJ, Crispy Green, Inc. is the number one freeze-dried fruit snack in the U.S., according to the latest Nielsen research, ending 12/31/17. The company’s category-leading Crispy Fruit line of 100% pure, freeze-dried fruit is made from only the finest, non-GMO fruits available with no sugar added (*not a reduced calorie food). Crispy Green’s purpose is to provide the highest quality, natural food products and inspire others to live a healthy and better life.

Crispy Green’s Crispy Fruit can be found in many major grocery retailers nationwide as well as through Amazon. Crispy Green is a delicious, convenient way to add more fruit to your daily diet. For more information, visit www.CrispyGreen.com or our sister lifestyle site, www.SmartLifeBites.com. For news updates and special offers, you can also follow Crispy Green on Facebook, Twitter, and Instagram.

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Media Contact:
Cherie Boldt
Fastlane
262-623-0681
cherie@fastlane.co

Crispy Green Appoints Christopher Faust as Chief Revenue Officer

Fairfield, NJ – February 28, 2018 – Crispy Green, Inc., makers of Crispy Fruit, the No. 1 freeze-dried fruit snack brand in the U.S., has named Christopher Faust to the new role of Chief Revenue Officer, overseeing sales and marketing as well as new strategic growth opportunities for the company moving forward. Faust was formerly the Founder & CEO of Fastlane, a full-service branding, marketing and communications firm.

Healthy Lunches Mean Healthy Learning

Crispy Green and ‘Power Your Lunchbox’ Help Parents Pack Healthier Lunches as Kids Return to School!

 Fairfield, NJ – January 9, 2018 – Winter break is wrapping up, and it’s time to get the kids back into ‘school mode.’ That means toss out the remaining holiday treats and get back to healthy eating. Of course, that includes packing healthy lunches and snacks so your kids can focus and learn as they settle back into the classroom.

Holiday Travels?…Don’t Forget the Healthy Snacks!

Crispy Fruit from Crispy Green is the Perfect Travel Mate 

Fairfield, NJ – November 7, 2017 – If you’re traveling this holiday season, make sure your checklist includes healthy snacks. Whether it’s a road trip to Gramma’s house, a train ride back home or a flight across country, you will need to bring along a snack…something healthy like fruit, but crispy like a chip, but sweet like candy, but something everyone likes.

Crispy Green, the #1 U.S. Retail Freeze-Dried Fruit Brand, to Exhibit at the 2017 PMA Fresh Summit in New Orleans

Stop by Booth #3775, and Check Out the Entire Line of Freeze-Dried Fruit Snacks!

FAIRFIELD, N.J. – September 21, 2017 – Crispy Green®, the maker of Crispy Fruit premium freeze-dried fruit snacks, will be exhibiting at the annual PMA Fresh Summit in New Orleans, Louisiana, Oct. 20-21st at booth #3775. You’re invited to stop by, meet the team and learn why Crispy Fruit is still ‘No. 1’!

Skip the Super Scary Halloween Treats

Choose Healthier Options Like Crispy Fruit from Crispy Green—Pure Fruit that Snacks Like a Chip!

Fairfield, NJ – September 13, 2017 – Halloween time is fun for dressing up in scary costumes, but don’t put the little monsters into sugar shock!  This year, consider handing out delicious bags of Crispy Fruit from Crispy Green. These 100% pure fruit freeze-dried snacks will delight Dracula, gratify ghosts and goblins, and give zombies a new fuel so powerful they’ll stop searching for their next victim!  Yah….that good!

Smart Packing, Smart Snacking For Back to School

Crispy Fruit Snacks from Crispy Green Get an A+

FAIRFIELD, N.J. – July 18, 2017 – Moms and Dads from coast to coast are familiar with the back-to-school drill.  Getting the kids to bed earlier, shopping for new school clothes, registering for school, making sure immunizations are up to date….a literal checklist of tasks to look forward to.  While school lunches and snacks are probably not at the top of the list, a little pre-planning will avert last-minute stress and ensure your kids start the year with a healthy lunch and nutritious snacks to keep them happy and attentive as they get settled into their new routine.

Crispy Green Announces its 2017 Brand Ambassadors

The Crispy Green Crew Share Healthy Lifestyle Core Values

FAIRFIELD, N.J.– June 20, 2017 – Crispy Green®, the maker of Crispy Fruit freeze-dried fruit snacks, has announced the Crispy Green Crew, a group of six brand ambassadors who have a shared mission: They are on a quest for convenient on-the-go snacks that are tasty and healthy, too. Crispy Fruit freeze-dried fruit snacks are 100% pure freeze-dried fruit snacks, perfect for backpacking, biking or any active lifestyle. Crispy Green will formally unveil its Crispy Green Crew at the 63rd Summer Fancy Food Show at the Jacobs Javits Center in New York City, June 25-27.

Crispy Green Showcasing Crispy Fruit Freeze-Dried Snacks at 2017 Summer Fancy Food Show

Stop by Booth #858 to Sample Crispy Fruit – 100% Pure Fruit, Nothing Else!

NEW YORK – June 15, 2017 – Crispy Green®, the maker of Crispy Fruit freeze-dried fruit snacks, will be exhibiting at the 63rd Summer Fancy Food Show at the Jacob Javits Center in New York City, June 25-27. Visitors to North America’s largest specialty food-and-beverage event are invited to stop by Crispy Green at Booth #858 to sample the 100% pure freeze dried fruit snacks and find out why Crispy Fruit are a healthy snack growing in popularity with kids, moms, dads, Millennials, and anyone hungry for a tasty and healthy snack option.  Get ready to taste the top-rated freeze dried fruit brand, perfect for lunchbox fruit snacks, backpacking, biking or any on-the-go snacking.