Category: Press Releases

PISCATAWAY, N.J. – Rutgers-IMG Sports Marketing, the exclusive media rights holder of Rutgers Athletics, today announced a new relationship between Rutgers Athletics and New Jersey-based Crispy Green, Inc., the leading freeze-dried fruit snack brand at retail in the U.S.

As an “Official Fueling Partner” of Rutgers Athletics, Crispy Green’s healthy fruit snacks are now available to Rutgers athletes, students and fans. The Fueling the Scarlet Knights program is dedicated to supporting the Rutgers Sports Nutrition staff in their nutritional services for student-athletes. Crispy Green will initially be merchandised in all concession stands and available to fans at the Rutgers Athletic Center (The RAC), including all Rutgers basketball and wrestling home games for the 2018-19 season.  The program also delivers Crispy Green visibility on various other campus outlets and digital signage areas.

Crispy Green’s Chief Revenue Officer, Chris Faust, helped develop the strategic partnership and is thrilled to connect its brand with a first-class institution, directly reaching Rutgers athletes, students, fans and alumni. “Students represent the future and making the right healthy snack choices start with having the right healthy snack options available to them,” said Faust. “We’re looking forward to growing the partnership and confident the Rutgers-IMG Sports Marketing relationship will provide the model for other universities to follow.”

“Crispy Green is a great fit in our continuing effort to encourage healthy nutrition and lifestyle choices amongst the Rutgers Community,” said Rutgers IMG General Manager John Willi. “It’s a great, single-ingredient snack option for the games, on campus and at home.” Other wellness-related partnership efforts have included the R FIT fan health and wellness program and the new Horizon BCBSNJ Healthy Huddle concession stands at Rutgers football games.

About Crispy Green, Inc.

Founded in 2004 and headquartered in Fairfield, NJ, Crispy Green, Inc. is the number one freeze-dried fruit snack at retail in the U.S., according to the latest Nielsen research, ending 6/31/18. The company’s category-leading Crispy Fruit line of 100% pure, freeze-dried fruit is made from only the finest, non-GMO fruits available with no sugar added (*not a reduced calorie food). Crispy Green’s purpose is to provide the highest quality, natural food products and inspire others to live a healthy and better life.

Crispy Green’s Crispy Fruit can be found in many major grocery retailers nationwide as well as through Amazon. Crispy Green is a delicious, convenient way to add more fruit to your daily diet. For more information, visit www.CrispyGreen.com or our sister lifestyle site, www.SmartLifeBites.com. You can also receive regular news updates and special offers through Crispy Green’s social channels – Facebook, Twitter and Instagram.

2018 Food & Nutrition Conference (FNCE) Features The World’s Largest Gathering of Over 10,000 Registered Dietitians & Nutritionists Worldwide

FAIRFIELD, N.J. – October 10, 2018 – Crispy Green®, the maker of Crispy Fruit premium freeze-dried fruit snacks, will be exhibiting at the annual FNCE Show at the Walter E Washington Convention Center, Washington, DC  on Oct. 21st -23rd at booth #1340. You’re invited to stop by, meet the team, see the beautiful new Crispy Fruit packaging and taste for yourself why Crispy Green remains the #1 freeze-dried fruit brand in the U.S.!

What is FNCE?

Each fall, the Academy of Nutrition and Dietetics sponsors the world’s largest meeting of food and nutrition experts — more than 10,000 registered dietitian nutritionists, nutrition science researchers, policy makers, health-care providers and industry leaders attend the annual meeting — and address key issues affecting the health of all Americans.

Better for You Snacking

The Crispy Green brand has been a major contributor to the growth of the healthy snack category. Exhibiting at the FNCE show is one more way the brand demonstrates its commitment to providing clean ingredient, convenient snack options to a world obsessed with snacking!

Join the Crispy Green Facebook Live Experience!

While at the show, Crispy Green will be sharing the FNCE vibe with all their Facebook fans, while providing opportunities to win some great prizes! Stop by the booth to share in the fun. The event begins on Sunday, Oct. 21st at 11:00 a.m. EST.

100% Pure Fruit, Nothing Else!

Crispy Fruit is literally made from one ingredient only—fruit. Crispy Green’s sophisticated freeze drying process removes the water from fresh fruit, leaving behind the fruit’s true essence in a light and crispy texture. Clean, healthy and delicious, Crispy Fruit is an irresistible snack choice for kids and adults alike whether on the go, at home, school, office or in the car. Anywhere YOU go, GO with Crispy Green!

Powerful Partnerships

Crispy Green is also a proud sponsor of the 5th annual Power Your Lunchbox Program offered by Produce for Kids, which encourages families and classrooms to pack healthier lunchboxes throughout the school year. Last year, over 48,000 families and classrooms made the promise to eat a healthier lunch, helping raise 880,000 meals for families in need through Feeding America!

About Crispy Green, Inc.

Founded in 2004 and headquartered in Fairfield, NJ, Crispy Green, Inc. is the number one freeze-dried fruit snack in the U.S., according to the latest Nielsen research, ending 6/31/18. The company’s category-leading Crispy Fruit line of 100% pure, freeze-dried fruit is made from only the finest, non-GMO fruits available with no sugar added (*not a reduced calorie food). Crispy Green’s purpose is to provide the highest quality, natural food products and inspire others to live a healthy and better life.

Crispy Green’s Crispy Fruit can be found in many major grocery retailers nationwide as well as through Amazon. Crispy Green is a delicious, convenient way to add more fruit to your daily diet. For more information, visit www.CrispyGreen.com or our sister lifestyle site, www.SmartLifeBites.com. For news updates and special offers, you can also follow Crispy Green on Facebook, Twitter and Instagram.

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Media Contact: 
Cherie Boldt
262-623-0681
cherie@crispygreen.com

Stop by Booth #876, and Check Out the Fabulous New Packaging of the Crispy Fruit Product Line!

FAIRFIELD, N.J. – September 26, 2018 – Crispy Green®, the maker of Crispy Fruit premium freeze-dried fruit snacks, will be exhibiting at the annual PMA Fresh Summit at  the Orange County Convention Center, Orlando, Florida Oct. 19-20th at booth #876. You’re invited to stop by, meet the team, see the beautiful new Crispy Fruit packaging and learn why Crispy Green is the #1 brand!

Main Fresh Idea Showcase

While you’re at the show, you’ll also be able to see the full Crispy Fruit line-up at the Main Fresh Idea Showcase!  All seven flavors on display: apple, banana, cantaloupe, mango, pear, pineapple and tangerine. And if you can’t make it to the show, check out the new and improved website:  www.crispygreen.com  to learn more about this innovative brand and popular better-for-you snack line!

100% Pure Fruit, Nothing Else!

Crispy Fruit is literally made from one ingredient only—fruit. Crispy Green’s sophisticated freeze drying process removes the water from fresh fruit, leaving behind the fruit’s true essence in a light and crispy texture. Clean, healthy and delicious, Crispy Fruit is an irresistible snack choice for kids and adults alike whether on the go, at home, school, office or in the car. Anywhere YOU go, GO with Crispy Green!

Powerful Partnerships

Crispy Green is also a proud sponsor of the 5th annual Power Your Lunchbox Program offered by Produce for Kids, which encourages families and classrooms to pack healthier lunchboxes throughout the school year. Last year, over 48,000 families and classrooms made the promise to eat a healthier lunch, helping raise 880,000 meals for families in need through Feeding America!

About Crispy Green, Inc.

Founded in 2004 and headquartered in Fairfield, NJ, Crispy Green, Inc. is the number one freeze-dried fruit snack in the U.S., according to the latest Nielsen research, ending 6/31/18. The company’s category-leading Crispy Fruit line of 100% pure, freeze-dried fruit is made from only the finest, non-GMO fruits available with no sugar added (*not a reduced calorie food). Crispy Green’s purpose is to provide the highest quality, natural food products and inspire others to live a healthy and better life.

Crispy Green’s Crispy Fruit can be found in many major grocery retailers nationwide as well as through Amazon. Crispy Green is a delicious, convenient way to add more fruit to your daily diet. For more information, visit www.CrispyGreen.com or our sister lifestyle site, www.SmartLifeBites.com. For news updates and special offers, you can also follow Crispy Green on Facebook, Twitter and Instagram.

__________________________________________________________________________________________________________

Media Contact: 
Cherie Boldt
262-623-0681
cherie@crispygreen.com

Educational Content, Events & Partnerships Are Key To Building Long Term Brand Loyalty

Fairfield, NJ – September 20, 2018 – Kids spend about $30 billion a year. And even if they’re not personally buying your products at this age, they heavily influence how their parents spend another $600 billion a year. This is a powerful demographic, and one that will someday have their own disposable income to spend. Crispy Green has initiated key strategies to target this generation at a time when many brands already occupy mindshare.

In fact, most American children have learned 200 logos by first grade, according to ABC News reports. Research also shows they are much more likely to stick with those brands throughout their lifetime.  This certainly applies to the healthy snack category.  And when you can attract the attention of kids with colorful packaging and merchandising, while at the same time, pointing out the health benefits to Mom and Dad, the more likely those products will make it into the shopping cart!

Crispy Green’s new packaging for its Crispy Fruit freeze dried snacks was designed with that in mind. Bright, eye-popping graphics that clearly communicate the nutritional benefits, clean ingredients and product certifications.

They even included brand mascots, Chris B. Green & Chirp on the back of the packaging to provide a kid-friendly environment, while appealing to millennials, parents, and anyone wanting to purchase a better-for-you snack.

“We’re trying to influence future consumers,” said Cherie Boldt, Marketing Director for Crispy Green. “We want kids to grow up with Crispy Fruit and feel a loyalty to the brand, so when they’re finally making their own food purchases, they’ll want to buy the brand they trust and love most: Crispy Green.”

Crispy Green has taken this a step further by providing fun, educational content to delight and engage across digital platforms. Silicon Valley has already developed under-13 strategies such as “Google for Kids” and “YouTube Kids.” And, to no surprise, Amazon has jumped on the bandwagon, aggressively providing content for this space. The digital ad market for kids is turning into a multi-billion-dollar opportunity, so if you’re NOT paying attention, you’ll have to play catch-up with this generation, which will be difficult once your competitors have already gained mindshare. Consider this, the split between TV and digital advertising investment is approximately 60/40 for most audience markets, in the kids space, it’s 95/5.^[1]

Check out these animated videos that explain the freeze-drying process and the history of dried fruits in a fun and creative way.

How to Freeze Dry Fruit the Crispy Green Way

The History of Dried Fruit – Crispy Green

Crispy Green also participates in Kids Food Fest annually, introducing their products to moms and kids. The brand also provides products and sponsorship donations to non-profit organizations that benefit kids. In addition, Chris B. Green and Chirp appear on the consumer lifestyle website, www.smartlifebites.com, providing fun, educational interaction for kids, with the ultimate goal of helping kids make healthier lifestyle choices.  The characters have also provided opportunities for sharing this message with strategic partners like Produce for Kids.  You’ll find Crispy Green activity pages on the Power Your Lunchbox website and have used the characters on other co-branded initiatives.  The characters have been very well-received, and will enhance specific campaigns like “Back to School” and “Healthy Halloween.”

About Crispy Green, Inc.

Founded in 2004 and headquartered in Fairfield, NJ, Crispy Green, Inc. is the number one freeze-dried fruit snack in the U.S., according to the latest Nielsen research, ending 12/31/17. The company’s category-leading Crispy Fruit line of 100% pure, freeze-dried fruit is made from only the finest, non-GMO fruits available with no sugar added (*not a reduced calorie food). Crispy Green’s purpose is to provide the highest quality, natural food products and inspire others to live a healthy and better life.

Crispy Green’s Crispy Fruit can be found in many major grocery retailers nationwide as well as through Amazon. Crispy Green is a delicious, convenient way to add more fruit to your daily diet. For more information, visit www.CrispyGreen.com or our sister lifestyle site, www.SmartLifeBites.com. For news updates and special offers, you can also follow Crispy Green on Facebook, Twitter and Instagram.

^[1] https://www.exchangewire.com/blog/2016/04/20/how-kids-digital-media-became-the-hottest-market-in-the-world/

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Media Contact: 
Cherie Boldt
262-623-0681
cherie@crispygreen.com

Crispy Fruit Snacks from Crispy Green are the Perfect, Healthy Lunchbox “Must-Have”

Fairfield, NJ – July 31, 2018 – The National Center for Education Statistics reports that over 70 million students are heading back to school this year.  According to last year’s statistics, about 50.7 million were enrolled in pre-Kindergarten – 12^th grade and another 20.4 million attended colleges and universities.  Long story short…..a good portion of our population is heading back to school!

And what they all have in common is, they need a healthy lunch and healthy snacks to keep their neurons sparking and provide the energy required to get through the day. So whether your little one is heading off to school for the first time or you have one going off to college, they will need a nutritious lunch.

Power Your Lunchbox!

Crispy Fruit Freeze-dried snacks are the perfect complement to any healthy lunch.  For those parents who will be packing their kids’ lunches, Crispy Green is proud to be a sponsor of the 5^th annual Power Your Lunchbox campaign from Produce for Kids. This campaign grows every year, with more parents making the promise to pack a healthier lunch for their kids.  PYL makes it easy by providing a wide variety of creative and delicious lunch options (you’ll never ever run out of ideas of what to pack!). Plus, you’ll be self-assured that you’re providing a healthful lunch. (AND, for every parent that takes the Power Your Lunchbox Pledge, Produce for Kids will donate $1 to Feeding America!).

Power Your Snack Options!

And even if you’re NOT packing their lunch yourself, make sure they have a bag or two of Crispy Fruit Freeze-dried fruit snacks in their backpacks in case they need a healthy boost.  This one-ingredient, no-sugar-added snack will keep them energized. From pre-schooler to grad student, this snack satisfies!

The convenience of bringing real fruit that snacks like a chip to school, soccer try-outs, Spanish Club, band practice or any other extra-curricular activity will make it easy for your kiddos to stay away from other, less healthy snacks.

Ready, Set, Back to School!

This year, make sure you keep school lunches and snacks at the top of your back-to-school checklist.  It’s truly as important as registration, shopping for school supplies and new school clothes, and making sure the kids are up to date with their vaccines.  A little pre-planning before the night before the first day will ensure your kids start the year with a healthy lunch and nutritious snacks to keep them happy and attentive as they get settled into their new routine.

100% Pure Fruit

Crispy Fruit freeze-dried fruit snacks are 100% pure fruit that come in convenient single-size serving bags.  Delicious, sweet fruit flavor that snacks like a chip. No preservatives, added sugar, oils or fats—JUST FRUIT.  And the best part is, kids actually LOVE it.  It’s such a welcome alternative to high-sugar, gooey fruit snacks that contain ingredients many kids (and adults) can’t even pronounce.

And, with seven fabulous flavors, kids can choose a different flavor every day of the week!  Choose from apple, pear, banana, cantaloupe, mango, pineapple and tangerine…something for everyone!  All Crispy Fruit flavors are available in a convenient 6-pack – six single-serving bags (MSRP: $7.99) or individual, single-serving “Grab & Go” bags (MSRP: $1.49 each) that provide approximately one serving of fruit and 55 calories or less per bag. And, since Crispy Green is the No. 1 freeze-dried fruit brand at retail, you can be assured you’re purchasing a quality product that other moms, kids and active folks choose most often.

About Crispy Green, Inc.

Founded in 2004 and headquartered in Fairfield, NJ, Crispy Green, Inc. is the number one freeze-dried fruit snack in the U.S., according to the latest Nielsen research, ending 12/31/17. The company’s category-leading Crispy Fruit line of 100% pure, freeze-dried fruit is made from only the finest, non-GMO fruits available with no sugar added (*not a reduced calorie food). Crispy Green’s purpose is to provide the highest quality, natural food products and inspire others to live a healthy and better life.

Crispy Green’s Crispy Fruit can be found in many major grocery retailers nationwide as well as through Amazon. Crispy Green is a delicious, convenient way to add more fruit to your daily diet. For more information, visit www.CrispyGreen.com or our sister lifestyle site, www.SmartLifeBites.com. For news updates and special offers, you can also follow Crispy Green on Facebook, Twitter and Instagram.

____________________________________________________________________________

Media Contact: 
Cherie Boldt
262-623-0681
cherie@crispygreen.com

The Makers of Crispy Fruit Freeze-Dried Snacks
Launch Powerful New Brand and Packaging

Fairfield, NJ – June 5, 2018 – The leading freeze-dried fruit snack in the nation just got a new look, designed to get your attention and better reflect its wholesome, single ingredient – 100% fruit!  The bold brand color palette and added “focus on fruit” was a collaborative design effort by Crispy Green’s brand and packaging design firms, Fastlane Communications, LLC and Foerstel Design, LLC.

The brand makeover includes a new logo, logo icon, typography and photography treatments, primary and secondary color palette and supporting messaging platform to support its active, healthy lifestyle positioning.

Angela Liu, Founder, and CEO of Crispy Green stated, “As Crispy Green continues to lead in the freeze-dried fruit category, the timing was perfect for a brand upgrade.  We couldn’t be more pleased with the results of this major collaborative effort and are very eager to unveil it to the public!”

The new brand launch also includes a completely redesigned website www.crispygreen.com, by the Areli Group, LLC that is architected around 3 C’s – Commerce, Community, and Conversations.  Consumers will now be able to zero in on the information they seek – quickly and easily. For example, they’ll be able to find a store in their area that sells Crispy Fruit and instantly discover which items are in stock through the state-of-the-art store locator app powered by Destini. It also includes a Retailer Portal to support its various retail partners.

Crispy Green’s new packaging will be rolling out in stores throughout June and beyond as it replenishes orders in over 5000 retail stores that currently carry Crispy Green today.

The new branded “healthy living line-up” better reflects the product quality, taste and healthy energy vibe that has made the Crispy Green brand the #1 freeze-dried fruit snack in the U.S., according to six-month Nielsen data, ending 12/31/17.

To further amplify its brand evolution, Crispy Green continues to grow its targeted advertising, mobile and digital content marketing programs as well as its brand ambassador and influencer relationships, which are further enhanced through the company’s robust social media activities. This includes continual development and promotion of its consumer food trend, thought leadership and healthy lifestyle website, Smart Lifebites, which provides fun, nutrition and fitness tips, along with yummy recipes and other small “bites” of information viewers could use to make healthier choices.

All Crispy Fruit snacks are available in convenient, single-serving “grab & go” bags (MSRP: $1.49 each) or a “family” six-pack that includes six, single-serving bags (MSRP: $7.99). Each bag provides approximately one serving of fruit and 55 calories or less per bag. For more on Crispy Fruit and nutritional labeling information, visit www.crispygreen.com/products/apple.

About Crispy Green, Inc.

Founded in 2004 and headquartered in Fairfield, NJ, Crispy Green, Inc. is the number one freeze-dried fruit snack in the U.S., according to the latest Nielsen research, ending 12/31/17. The company’s category-leading Crispy Fruit line of 100% pure, freeze-dried fruit is made from only the finest, non-GMO fruits available with no sugar added (*not a reduced calorie food). Crispy Green’s purpose is to provide the highest quality, natural food products and inspire others to live a healthy and better life.

Crispy Green’s Crispy Fruit can be found in many major grocery retailers nationwide as well as through Amazon. Crispy Green is a delicious, convenient way to add more fruit to your daily diet. For more information, visit www.CrispyGreen.com or our sister lifestyle site, www.SmartLifeBites.com. For news updates and special offers, you can also follow Crispy Green on Facebook, Twitter, and Instagram.

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Media Contact:
Cherie Boldt
Fastlane
262-623-0681
cherie@fastlane.co

Crispy Green and ‘Power Your Lunchbox’ Help Parents Pack Healthier Lunches as Kids Return to School!

 Fairfield, NJ – January 9, 2018 – Winter break is wrapping up, and it’s time to get the kids back into ‘school mode.’ That means toss out the remaining holiday treats and get back to healthy eating. Of course, that includes packing healthy lunches and snacks so your kids can focus and learn as they settle back into the classroom. Read more…

Crispy Fruit from Crispy Green is the Perfect Travel Mate 

Fairfield, NJ – November 7, 2017 – If you’re traveling this holiday season, make sure your checklist includes healthy snacks. Whether it’s a road trip to Gramma’s house, a train ride back home or a flight across country, you will need to bring along a snack…something healthy like fruit, but crispy like a chip, but sweet like candy, but something everyone likes. Read more…